My undergraduate thesis, Premium Perceptions: An analysis of current and existing luxury branding strategies with a mock guide for emerging companies, used a combination of my knowledge from past professional experiences as well as consumer research to identify patterns in luxury branding across various industries. It allowed me to execute a complete brand research study start to finish and bettered my strategic and creative skills. This was a rewarding 120 page project that was published upon completion and sign off from my advisor and mentor Dr. Elizabeth Hendrickson.