At Dion Lee, I worked under the communications coordinator and brand manager to support integrated marketing and communications initiatives. I was responsible for tracking press coverage for the brand, brand competitor & influencer social media listening, implementing new marketing strategies, assisting wholesale appointments for market week, coordinating samples, and working on new campaigns. In addition, I assisted stylist appointments, as well as tracking company product and shipments.
Below is the PF21 campaign I assisted on-site with sourcing and production.
